This overview already tells that both music and sonic branding are results of our efforts to instrumentalise sound through technology. The most well-known example of 2019 was Mastercard which decided to go that route, connecting payment experience to marketing communications.Īt the end of the decade, the vision for sonic branding’s future becomes clear: the ubiquity of digital media and screenless interfaces requires brands to have an overarching strategy for their brand sound and a consistent sonic DNA across this vast media ecosystem.
Another big year for sonic branding with more and more brands finally realising how having a sonic brand identity can benefit them, their audience and the world we live in.
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